You have a lot to juggle when you're marketing your event — email, social media, printed communications, timing. You are probably asking yourself some questions like, "Which social media channels should I be using?" "Am I sending emails at the right time?" "Do I have the right strategy for my prospects?"

So we’ve put together The 5 W's of an Effective Event Marketing Strategy — an e-book that will help you outline the development of that strategy, which begins by defining the Who, Where, Why, What and When.

This e-book will walk you through each step to understand and develop:

  • Your target audience
  • What marketing vehicles you should concentrate on
  • What communications are best for your prospects
  • An optimal marketing timeline